in the USA (and other countries possibly)
291 bn$ raised by Charities every year (USA): 81% from individuals, 14% from institutions(?)
over 90% of individual money comes from big donors individuals => that should be most of our time
Just asking for money does not work
89% comes from individuals
rich people are number one prospects
95% of money comes 5% of the people
foundations
government (14%)
