Search engine optimization (SEO) alters the searchability of a web site/page for search engines.
SEO considers how search engines work and the typical search queries as well as type of search engines. SEO of a website may involve editing its content, HTML and associated code to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Another tactic is to promote a site by increasing the number of backlinks, or inbound links.
Figure out a strategy to optimize Denigma in order to spread its vision and make it more accessible for searchers.
For this look into django-seo [https://django-seo.readthedocs.org/en/latest/introduction/tutorial.html].
See also on to make pretty and seo friendly urls in Django [http://stackoverflow.com/questions/11879416/pretty-and-seo-friendly-urls-in-django].